NOVARTIS Convention Booth
Novartis needed a convention booth experience that would inform visitors to the pain and reality of pondyloarthritis (SpA)
The purpose was to draw in passers-by and get their information to better keep in touch with the health care professionals.
I designed wireframes, design mockups and created annotations for the project.
A lot of research was needed to understand the booth space, the environment the displays would be in and of course requirements gathering with the Pharmaceutical company.
The display needed to tie together with the space, the message, regulatory concerns, and the creative team. This needed to happen under tight deadlines, with constant testing with a physical prototype in the office.